About Us - DEI for Parents

We started 'DEI for Parents' in 2020. After years of hard work, we're delighted that our message is resonating with parents. Our company's growth has recently amplified.

Initially, our core priority was to help parents raise equality-minded kids by addressing the disparate, limited diversity and inclusion parenting resources spread across the Internet.

Five years on, our core priority remains unchanged, but we've added a crucial new mission: helping parents raise inclusive children amid rampant anti-DEI chaos.

• Brevity: Instead of long-winded theoretical books about social-justice parenting, we intentionally wrote all of our guidebooks using the least amount of words possible. We did this to allow parents to tackle a single topic without extensive reading, making it much easier to integrate into busy family life.
• Research: Due to the incredibly fast-moving world we live in, we make it a point to do consistent rigorous research and update our guidebooks every six months.
• Authenticity: Tapping into our collective parenting knowledge, we agreed that genuine insight that can only be learned from decades in the trenches of parenthood would allow us to connect with our readers on a personal level. Our mission is to build trust and authenticity so that our readers feel understood and not lectured.

The truth is that DEI values are too embedded in our culture to be eliminated entirely. Political winds can and do change but we firmly believe that integrity, compassion, and the importance of children's moral development are here to stay.

That said, our #1 priority is to help busy parents raise a generation of humans who are confident in their understanding of the significance of fairness and open doors.